Branding and Marketing Community (test)
All things branding
Branding and Marketing Community (test)
Led by Tim Fernandez
If you think outside the box, you still think there's a box. There is no box to begin with. Brand and crisis strategist.
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Stumble upon this. Thought the flow of copywriting is as good as the wisdom itself.
by Tim Fernandez
• 5 months, 3 weeks ago
All of branding begins with INTENT.
The only difference about building a brand in this time of age - you are dealing with a more evolved domain. Variables of the domain you engage in now involves - more noise, larger space, more reach and these gives more uncertainty in so many ways. So if an intent comes through looking shallow, transactional - the brand will never see the light of day.
Hence, more than ever before - a vision and mission of any brand will reflect and communicate the intent embodied in a brand - at least in the first …
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The only difference about building a brand in this time of age - you are dealing with a more evolved domain. Variables of the domain you engage in now involves - more noise, larger space, more reach and these gives more uncertainty in so many ways. So if an intent comes through looking shallow, transactional - the brand will never see the light of day.
Hence, more than ever before - a vision and mission of any brand will reflect and communicate the intent embodied in a brand - at least in the first …
by Tim Fernandez
• 6 months, 1 week ago
