Attention - the most fundamental power?

I saw this clip:
https://www.instagram.com/reel/DVx9M8dDoXo/?igsh=MWxta3dtMXFnNHdiYg==

It was kind of a wow. That what egoistic people are seeking is not primarily money, resources and power. The most fundamental currency is Human Attention.
After all, what value does money and power have if it does not give any attention?!

Here is a suggestion to one more definition of Rower, Sitter and Driller:
Driller = Pulling others attention to themself
Sitter = Giving their attention away aimlessly
Rower = Having attention both on oneself and the other simultaneously